| Заголовок | The beauty of the world 1 |
| Агентство | DDB Paris |
| Кампания | The Beauty of the World |
| Рекламодатель | Médecins du Monde |
| Бренд | Doctors of the World |
| Posted | Август 2017 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| История | After a harsh year of wars, natural disasters and epidemics, Doctors of the World wanted to convey a message of hope for their annual Christmas fundraising campaign. When the campaign was launched in mid-December 2016, Aleppo, in Syria, had been under siege for over a month. Many civilians were being wounded or killed every day, sadly, making the campaign even more relevant. « The Beauty of the World » plays on an apparent paradox. On the idea that you can find some true beauty in the darkest places in the world and that it is up to everyone to help create that beauty. And many people helped: Doctors of the World surpassed their fundraising goals, raising 1.2M euros during the campaign, a 4% increase over the previous year. |
| Тип медиа | Печать |
| Исполнительный креативный директор | Alexander Kalchev |
| Арт-директор | Emmanuel Courteau |
| Копирайтер | Jean-François Bouchet |
| Директор рабочей группы клиента | Marine Hakim |
| Специалист по работе с заказчиками | Camille Passot |
| Фотограф | Yuri Kozirev |
| Фотограф | NOOR |
Больше работы
СМОТРЕТЬ ВСЕVestiaire
- БРЕНД:
- McDonald's
- АГЕНТСТВО:
- DDB Paris
McDo Music Tour
- БРЕНД:
- McDonald's
- АГЕНТСТВО:
- DDB Paris
Objectif mer : l'océan filmé 4
- БРЕНД:
- Musée national de la Marine
- АГЕНТСТВО:
- DDB Paris
Objectif mer : l'océan filmé 3
- БРЕНД:
- Musée national de la Marine
- АГЕНТСТВО:
- DDB Paris
Objectif mer : l'océan filmé 2
- БРЕНД:
- Musée national de la Marine
- АГЕНТСТВО:
- DDB Paris
Objectif Mer
- БРЕНД:
- Musée national de la Marine
- АГЕНТСТВО:
- DDB Paris
The beautiful fail 8 - Lap 677
- БРЕНД:
- HONDA Moto France
- АГЕНТСТВО:
- DDB Paris
The beautiful fail 7 - Lap 632
- БРЕНД:
- HONDA Moto France
- АГЕНТСТВО:
- DDB Paris