| Заголовок | UberESCAPE |
| Brief | Alarm goes off, coffee drips, toast pops, shower turns on, morning commute drags on, elevator goes up. Repeat. Who wouldn't want to escape their humdrum daily routine? Transavia airlines and Uber introduce UberEscape. For one week the familiar car icons on the chauffeur app were replaced with mini airplanes. The app combined the cost of a range of last minute flights departing from the nearest airport with the cost of getting to the airport. Just click and say goodbye to monotony. |
| Агентство |
HUMANSEVEN
|
| Кампания |
UberESCAPE
|
| Рекламодатель |
Transavia
|
| Бренд |
Transavia
|
| Posted | Ноябрь 2017 |
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы
|
| История | This year, for its new brand campaign, Transavia airlines and Uber are teaming up to create Uber Escape, an innovative alternative, proving the accessibility of travel. How does it work ? Just use the Uber app normally. Select UberEscape like you select UberX or UberPool and find out real-time last minute flights from the nearest airport. For the price of the Uber Trip, the Transavia Flight is included. From March 13th to March 17th in Paris, Nantes and Lyon. This service takes you instantly on holiday from your current position to a Transavia destination such as Barcelona, ??Lisbon, Vienna, Porto, London, Amsterdam. Getting away has never been so easy. |
| Тип медиа |
Digital
|
| Креативный директор |
Xavier Beauregard
|
| Главный креативный директор |
Xavier Beauregard
|
| Копирайтер |
Benjamin Le Coz
|
| Арт-директор |
Aurélien Bigot
|
| Продюсер агентства |
Vasseur ingrid
|
| Продакшн Студия |
Wanda Paris
|
| Производство аудиофонограмм |
Hercules HRCLS
|
