| Заголовок | Casino |
| Агентство | Fallon |
| Кампания | Effortlessly Original |
| Рекламодатель | Mondelez International |
| Бренд | Mikado |
| Дата первой трансляции/Публикации | 2013 / 9 |
| Бизнес сектор | Булочки, хлеб, хлебцы |
| Слоган | Stay Original |
| История | The film celebrates the originality of the Mikado product with the introduction of a quirky character with a unique style. His individuality becomes clear as we see his adventures at a grand casino unfold: he arrives dramatically by parachute, the briefcase he’s carrying is secured to his wrist by his own shoelaces, the throng on the casino floor stops and stares as he passes. He spots a private room through the crowd, and, pausing only to enjoy a Mikado biscuit, he enters to take an empty seat at a gaming table already populated with an eclectic bunch of characters. He opens his briefcase with a flourish revealing to everyone’s bemusement, the classic table-top game ‘Hungry Hippos’ inviting those assembled to join him in a game, and to share his box of Mikado, with the merest raise of an eyebrow. |
| Проблема | Relaunch the Mikado brand across Europe |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | Germany |
| Звуковая дорожка | Summer Boogaloo |
| Послепроизводственный этап | Big Buoy |
| Редакционная компания | Trim Editing |
| Звук | Wave Studios |
| Исполнительный креативный директор | Santiago Lucero |
| Креативный директор | Sam Hibbard |
| Креативный директор | Dan Watts |
| Креативная команда | James Harrop |
| Креативная команда | Michael Micetich |
| Продюсер | Alex Honnor |
| Продюсер | Katy Cuff |
| Директор | Canadá |
| Продакшн Студия | Partizan London |
| Продюсер Продакшн Студии | Miranda Johnstone |
| Редактор | Dominic Leung |
| Послепроизводственный этап | Barny Wright |
| Композитор | Takeshi Teurachi |
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