| Заголовок | Life |
| Агентство | Selmore |
| Кампания | Life |
| Рекламодатель | Brewery Bavaria |
| Бренд | Bavaria |
| Posted | Ноябрь 2008 |
| Продукт | Beer |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| Слоган | Right |
| История | The ad begins with the viewer witnessing the birth of an 80's Austrian One -Hit- Wonder. The band is struggling with the all-important lyrics and trying and find fitting words for the song but eventually the producer has seen and heard enough. He grabs a can of Bavaria and lobs it to the lead singer. It cuts to a huge rock concert and the band have settled on the awe-inspiring lyrics, "Life is...Life" |
| философия | The premise behind the work is that through the simple addition of a Bavaria beer any difficult situation can be overcome. |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | Bonkers |
| Директор | Jonathan Herman |
| Креативный директор | Poppe van Pelt |
| Копирайтер | Poppe van Pelt |
| Креативный директор | Diederick Hillenius |
| Арт-директор | Diederick Hillenius |
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