| Заголовок | World's Largest Coupon |
| Агентство | David&Goliath |
| Кампания | Legendary |
| Рекламодатель | Jack in the Box Inc. |
| Бренд | Jack in the Box |
| Дата первой трансляции/Публикации | 2015 / 3 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| История | The massive buy one get one free (BOGO) coupon – 80-ft. by 25-ft – was carried by fans through the streets of Hollywood toward their final destination: Jack in the Box. Jack was there to support the group on their mission. Due to its enormous size, the only way to redeem the coupon was to walk it through the drive thru. GUINNESS WORLD RECORDS was there to witness and confirm the redemption. They measured the coupon and verified that at 2,000 square feet, it had shattered the world record, making it the world’s Largest coupon – officially. Because a legendary burger deserves a legendary coupon. Afterwards there was a celebration at the W Hotel Hollywood. Fans witnessed the coupon being raised onto the side of the hotel for display and enjoyed free Buttery Jack burgers from a food truck, jammed along with a DJ, and took selfies in front of the building-sized coupon. Even Jack was there for photo ops. What makes these photos so unique and newsworthy is that a photo of this coupon can be redeemed in-store at any participating Jack in the Box nationwide, just like a printed, paper coupon. Not to mention, you can also share the deal with anyone through any social media channel using #WorldsLargetCoupon. |
| Тип медиа | Продвижение и события |
| Длина | |
| Креативный директор группы | Ben Purcell |
| Линейный продюсер | Mark Hall |
| Founder & Chairman | David Angelo |
| Креативный директор группы | Steve Yee |
| Директор вещания | Paul Albanese |
| Group Account Director | Michele Tebbe |
| Главный креативный директор | Colin Jeffrey |
| Редакционная компания | Spinach Los Angeles |
| CMO & SVP Menu Innovation & Execution | Keith Guilbault |
| VP Menu Strategy & Innovation | Iwona Alter |
| Communications Manager | Lauren Ohlsson |
| Director of Innovation & Social Engagement | Jen Kennedy |
| Innovation Project Manager | Mikim Luu |
| Social Media Manager | Rah Mahtani |
| Senior Art Director | Robert Casillas |
| Senior Copywriter | Courtney Pulver |
| Director of Print Services | Meredith Walsh |
| Директор рабочей группы клиента | Frith Dabkowski |
| Account Coordinator | Kristina Papillion |
| Senior Project Manager | Lila Anton |
| PR Agency | MWW Group |
| Founder & CEO | Michael Kempner |
| EVP and General Manager, Western Region | JP Schuerman |
| Продакшн Студия | Grandesign |
| Исполнительный продюсер | Bob Ridgeway |
| Линейный продюсер | Thomas Campbell |
| Sales Representative | Aileen Shaw |
| Printer of Coupon | BP Graphics |
| Managing Director / Editor | Adam Bright |
| Cinematographer | Art Castle |
| Продюсер | Jonathan Carpio |
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