| Заголовок | Dream Recorder App |
| Агентство |
twofifteenmccann
|
| Кампания |
Dream Recommendations
|
| Рекламодатель |
Help Remedies
|
| Бренд |
help i can't sleep
|
| Дата первой трансляции/Публикации |
2011 / 3
|
| Бизнес сектор | Безрецептурные препараты (обезболивающие, от простуды и гриппа, ...)
|
| философия | help i can't sleep's Dream Recorder app for iPhone, iPod Touch and iPad. |
| Проблема | Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself.Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep. |
| Результат | agencytwofifteen's dream recommendation films are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live. |
| Тип медиа |
Мобильная реклама
|
| Исполнительный креативный директор |
Scott Duchon
|
| Исполнительный креативный директор |
John Patroulis
|
| Креативный директор |
Paul Caiozzo
|
| Креативный директор |
Nathan Frank
|
| Арт-директор |
Paul Caiozzo
|
| Арт-директор |
Nathan Frank
|
| Копирайтер |
Paul Caiozzo
|
| Копирайтер |
Nathan Frank
|
| Продюсер агентства |
Mandie Bowe
|
| Продюсер агентства |
Joyce Chen
|
| Руководитель группы по связям с рекламодателями |
Melissa Hill
|
| Digital Production Company |
We Are Licious
|