Born Healthy Foundation - "Baby Room"

J. Walter Thompson Amsterdam

J. Walter Thompson Amsterdam Amsterdam, Netherlands

7614

Бренд: Born Healthy Foundation
Страна: Netherlands

Рекламодатель: Born Healthy Foundation

Заголовок	Baby Room
Агентство	J. Walter Thompson Amsterdam
Кампания	Babyroom
Рекламодатель	Born Healthy Foundation
Бренд	Born Healthy Foundation
Дата первой трансляции/Публикации	2016
Бизнес сектор	Благотворительные организации, фонды, волонтеры
философия	The birth of a baby is the happiest moment of your life. But not for everyone.Sadly, babies are stillborn or die during or shortly after birth every day in the Netherlands as a result of growth restriction, premature birth or congenital defects.Supported by the national professional organisations of gynaecologists, paediatricians and midwives, the Born Healthy Foundation finances scientific research with the aim of ensuring that as many babies as possible in our country enjoy a healthy start in life.In order to increase awareness of this relatively new organisation and the problem it is dedicated to solving, J. Walter Thompson Amsterdam has been brought on board.By showing how close together a birth announcement and a funeral notice can be, this awareness campaign will make painfully clear how fine the line is between the greatest happiness and the greatest sorrow faced by young parents.
Тип медиа	Телевидение
Длина	30 seconds
Post/VFX	Ambassadors
Копирайтер	Joost van Nistelrooij
Копирайтер	Marcel Hartog
Арт-директор	Oscar Flinterman
Арт-директор	Mike van Diem
Исполнительный креативный директор	Marcel Hartog
Стратегический директор	Geertjan Baltus
Коммерческий директор	Lisa Merelle
Концепция	Charlene Thomas
Продюсер	Lotte de Rooij
Продакшн Студия	3FPS
Продюсер	Hanneke Kramer
Директор	Jamille van Wijngaarden
Оператор-постановщик	Menno Westendorp
Редактор	Chiel Muller
Звук	Studio Alfred Klaassen