| Заголовок | Price on our lives 3 |
| Агентство | McCann New York |
| Кампания | Price on our lives |
| Рекламодатель | March for our lives - parkland students |
| Бренд | March for our lives |
| Дата первой трансляции/Публикации | 2018 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | The USA gun lobby, The National Rifle Association (NRA), gives millions of dollars to politicians so they don’t pass meaningful gun control legislation. Gun violence continues to be a major issue and after every mass shooting, the USA engages in the same debate over our gun laws. And even though the majority of Americans support gun control, these NRA backed politicians continue to do nothing. But after the latest mass shooting at a high school in Parkland, Florida, the survivors spoke up to demand change. They organized the March For Our Lives rally which attracted millions and started a movement. Building off the success of the March they created the March For Our Lives (MFOL) organization and action fund to continue to push politicians to pass gun control. We were tasked with creating a symbol for the movement. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Президент | Devika Bulchandani |
| Главный креативный директор | Sean Bryan |
| Главный креативный директор | Tom Murphy |
| Исполнительный креативный директор | Daniela Vojta |
| Исполнительный креативный директор | Susan Young |
| Ассоциированный креативный директор | Lucas Shanks |
| Ассоциированный креативный директор | Will Montgomery |
| Арт-директор | Andre DeCastro |
| Chief Production Officer | Nathy Aviram |
| Lead Producer | Gabrielle Levy |
| Исполнительный продюсер | Christine Lane |
| Продюсер Продакшн Студии | Chance Bassett |
| Директор социальных медиа | Sarah Chadwick |
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