| Заголовок | Joy of Sponsoring |
| Агентство | OgilvyOne Worldwide London |
| Кампания | Unforgettable Moments |
| Рекламодатель | ActionAid International |
| Бренд | ActionAid International |
| Posted | Январь 2011 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| Слоган | And don’t forget to get involved |
| философия | The idea was to show the joy that child sponsorship brings to the giver, receiver and their community. "This campaign draws on familiar universal experiences – often ‘little’ things that everyone can relate to: the feeling rain for the first time; kicking a proper football; getting an opportunity to go to school.""We wanted to capture kids experiencing these unforgettable moments for the first time. The campaign focuses on the optimism of the kids rather than just the material condition of their lives – and shows the positive and very real change you can bring about through sponsorship." |
| Тип медиа | Телевидение |
| Директор | Ellen Kuras |
| Арт-директор | Matt Williams |
| Копирайтер | James Sexton |
Больше работы
СМОТРЕТЬ ВСЕThe New Possible- Gymnastics
- БРЕНД:
- at&t
- АГЕНТСТВО:
- BBDO Worldwide
Fly (60 sec)
- БРЕНД:
- DICK's Sporting Goods
- АГЕНТСТВО:
- Wieden + Kennedy
Fly (30 sec)
- БРЕНД:
- DICK's Sporting Goods
- АГЕНТСТВО:
- Wieden + Kennedy
Sunny Day
- БРЕНД:
- Florida Blue
- АГЕНТСТВО:
- BBDO Atlanta
Credit
- БРЕНД:
- Diet Coke
- АГЕНТСТВО:
- Wieden + Kennedy