Betfair - "Tap Tap Boom"

WCRS

WCRS London, United Kingdom

11224

Бренд: Betfair
Страна: United Kingdom

Рекламодатель: Betfair

Заголовок	Tap Tap Boom
Агентство	WCRS
Кампания	Tap Tap Boom
Рекламодатель	Betfair
Бренд	Betfair
Дата первой трансляции/Публикации	2015 / 2
Бизнес сектор	Лотерея и азартные игры
Слоган	This is play, this is Betfair
История	Betfair – one of the world's largest online sports betting operators – launches a new campaign for their horseracing offering to coincide with the run up to The Cheltenham Festival. Created by WCRS, the integrated campaign spans TV, digital and press and continues to build on Betfair’s brand idea “This is Play” and its deliberate move away from industry stereotypes.
философия	The campaign dramatises how simple it is to bet using Betfair, which is brought to life through the introduction of a catchy mnemonic ‘Tap Tap Boom’, around which the creative centres. The 30” TV commercial was directed by Brent Bonacorso at Papaya and will be further supported by 30” offer spots. Mark Ody, Brand Director, Betfair, said: “People believe betting is exciting; and that betting with Betfair is even more exciting. Our new suite of ads brings this to life in a highly distinctive, enjoyable and engaging way. This really is play as it should be.” Leon Jaume, Executive Creative Director at WCRS said: “In the Betfair world of ping pong playing cephalopods and eccentric bars we still love to see horses racing against each other – particularly if they are driving rally cars. This really is play.”
Тип медиа	Телевидение
Длина	30 seconds
Медиа-агентство	Arena Media
Исполнительный креативный директор	Leon Jaume
Креативный директор	Joe Miller
Креативный директор	Orlando Warner
Продюсер агентства	Jess Stott
Продюсер агентства	Eira Ellis
Account Handling	Nick Fokes
Account Handling	Max Taylor
Account Handling	Chess Darby
Strategy	Georgina Murray-Burton
Strategy	Alicia Gaworska
Продакшн Студия	Papaya
Директор	Brent Bonacorso
Продюсер	Wojtek Skiba (Papaya Films)
Редактор	Vee Pinot
Post-Production & Visual FX	Kit Lawson (Grammercy Park Studios )
Post-Production & Visual FX	Mark Beardall
Post-Production & Visual FX	Ben Rodgers
Post-Production & Visual FX	Francisco Lima (Grammercy Park Studios)
Post-Production & Visual FX	Nuno Pereira (Grammercy Park Studios)
Аудио	Zak Kurtha
Аудио	Richard Donaghue