| Заголовок | ebay Business Singles |
| Агентство | Slack Barshinger |
| Кампания | Dream Big Save Big - ebay |
| Рекламодатель | eBay |
| Бренд | eBay Business |
| Posted | Март 2005 |
| Бизнес сектор | Интернет аукцион |
| философия | Launch an integrated communications program grounded in marketing research and encompassing print, online, and radio advertising; trade and business PR; sales promotion and in-store POS; offline and online direct marketing; and trade shows. |
| Проблема | Persuade large numbers of small-business owners and employees who influence purchasing decisions to buy capital equipment and other business items on eBay. |
| Результат | Campaign generated 1 million new business purchasers on eBay during 2004. Awareness of eBay as a business-buying destination grew 30% over 2003. eBay conservatively estimates campaign ROI at 143%. eBay made Network of City Business Journals Top Small Business Brands list. |
| Тип медиа | Журнал |
| Рынок | United States |
| Креативный директор | Don Barshinger |
| Копирайтер | Marc Blumer |
| Other | Eric Camacho |
| Арт-директор | Matt Finizio |
| Делопроизводитель | Kate Hansen |
| Делопроизводитель | Leana Rogers |
| Директор рабочей группы клиента | Gary Slack |
| Делопроизводитель | Kylie Vanderhoff |
Больше работы
СМОТРЕТЬ ВСЕInfluencer Boxes 5
- БРЕНД:
- Focus Features
- АГЕНТСТВО:
- Wieden + Kennedy
Influencer Boxes 4
- БРЕНД:
- Focus Features
- АГЕНТСТВО:
- Wieden + Kennedy
Influencer Boxes 3
- БРЕНД:
- Focus Features
- АГЕНТСТВО:
- Wieden + Kennedy
Influencer Boxes 2
- БРЕНД:
- Focus Features
- АГЕНТСТВО:
- Wieden + Kennedy
Influencer Boxes 1
- БРЕНД:
- Focus Features
- АГЕНТСТВО:
- Wieden + Kennedy
Wild Postings 3
- БРЕНД:
- Focus Features
- АГЕНТСТВО:
- Wieden + Kennedy
Wild Postings 2
- БРЕНД:
- Focus Features
- АГЕНТСТВО:
- Wieden + Kennedy
Wild Postings 1
- БРЕНД:
- Focus Features
- АГЕНТСТВО:
- Wieden + Kennedy
Button Your Eyes
- БРЕНД:
- Focus Features
- АГЕНТСТВО:
- Wieden + Kennedy