Nike - "The Conductor"

Wieden + Kennedy

Wieden + Kennedy Portland, United States

Премии

5216

Бренд: Nike
Страна: United States

Рекламодатель: Nike

Заголовок	The Conductor
Агентство	Wieden + Kennedy
Кампания	The Conductor
Рекламодатель	Nike
Бренд	Nike
Дата первой трансляции/Публикации	2016 / 3
Бизнес сектор	Одежда, мода и обувь
История	As Kobe Bryant’s 20-year pro basketball career concludes this evening in Los Angeles, Bryant playfully orchestrates a symphony of cheers and jeers in Nike’s new film, “The Conductor,” which illustrates the athlete’s polarizing effect among players, coaches and fans, whom many have loved and others have loved to hate. Cameos in the new film, directed by Mark Romanek and developed in partnership with Wieden+Kennedy Portland, include Hall-of-Fame coach Phil Jackson, 10-time All-Star and Los Angeles native Paul Pierce, former world champion Rasheed Wallace, a flustered Benny the Bull and passionate fans representing nine basketball teams. “The Conductor” continues the love-hate theme surrounding Bryant, established by Nike Basketball last Thursday and leading into Mamba Day today. This tribute illustrates how hate has manifested into respect and admiration for Bryant. It began with Nike athletes across multiple sports wearing black and gold shoes as a symbolic tribute to Bryant’s golden career fading to black.
Тип медиа	Digital
Длина	90 seconds
Звуковая дорожка	"I've Been Loving You Too Long To Stop Now" by Otis Redding
Продакшн Студия	Anonymous Content
Директор	Mark Romanek
Исполнительный продюсер	SueEllen Clair
Креативный директор	Ryan O'Rourke
Креативный директор	Alberto Ponte
Музыкальная компания / Композитор	Beacon Street Studios
Аранжировщик	John Nau
Аранжировщик	Andrew Feltenstein
Редакционная компания	Exile Editorial
Редактор	Eric Zumbrunnen