| Заголовок | Change you view in the kitchen |
| Агентство |
Instinct
|
| Кампания |
Change you view in the kitchen
|
| Рекламодатель |
IKEA
|
| Бренд |
IKEA
|
| Дата первой трансляции/Публикации |
2012 / 6
|
| Бизнес сектор | Мебель для дома
|
| История | We created an interactive story online (http://www.kitchenview.ru) where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly. |
| философия | The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living. |
| Проблема | Solution: We created an interactive story online (http://www.kitchenview.ru) where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly. |
| Результат | In the first five months22,168 visitors took a dive in aquarium by transmigrating into a fish;87,204 slept on the kitchen floor by transmigrating into a dog;28,321 flew in the kitchen as a fly;65,480 performed a kitchen dance;mixed 70,711 cocktailsand discovered 853,614 IKEA kitchen features. |
| Тип медиа |
Веб-сайт
|
| Арт-директор |
Roman Firainer
|
| Анимация / 3D |
Multimedia-designers programmers and ect Actionfilm
|
| Дизайнер |
Maksim Demkin
|
| Копирайтер |
Yaroslav Orlov
|
| Интерактивный дизайн |
Digital Creative Director Kolya Fabrika
|
| Креативный директор |
Yaroslav Orlov
|
| Креативный директор |
Roman Firainer
|