Skoda - "Review Hacking"

DDB Paris

DDB Paris PARIS, France

Премии

7578

Бренд: Skoda
Страна: France

Рекламодатель: Volkswagen Group

Заголовок	Review Hacking
Агентство	DDB Paris
Кампания	Review Hacking
Рекламодатель	Volkswagen Group
Бренд	Skoda
Posted	Июль 2023
Бизнес сектор	Легковые автомобили
философия	In France, ŠKODA is way behind some of the leading automotive constructors such as Peugeot, Renault and Citroen, which share almost half of the market. While these brands are on everyones mind, it’s a bit more complicated for Škoda. So, how can we place the new ŠKODA FABIA on the radar of French people and make it emerge as a serious alternative to its competitors? ŠKODA and Track DDB present « Review Hacking” A campaign which is based on a phenomenon that has been expanding for years: in the car buying process, 80%* of buyers watch vidéo reviews, demos or opinion vlogs to inform them about the models they are interested in. As ŠKODA FABIA is not one of these car models, it is not one of these videos either. That’s why ŠKODA in collaboration with Track DDB has decided to hack the purchasing process by inviting the new ŠKODA FABIA in videos of star models that generate more traffic. In partnership with 3 YouTube influencers who are specialized in car reviews, the brand has modified the existing video reviews of 3 competing models: the Renault Clio, the Peugeot 208 and the Citroën C3 and added billboards of the new ŠKODA FABIA.
Тип медиа	Анализ ситуации
Длина	84 seconds
Менеджер по рекламе	Antoine Weil
Менеджер по рекламе	Marie-Charlotte Bosvieux
Менеджер по рекламе	Céline Hahn
Менеджер по рекламе	Marc Salaud
Агентство	TRACK DDB°
Главный креативный директор	Alexander Kalchev
Креативный директор	Benjamin Dessagne
Креативный директор	stephane santana
Управление аккаунтом	Vincent Leorat
Управление аккаунтом	Coralie Bouillier
Управление аккаунтом	Paul Pieuchot
Head of Social Media	Pierre Guengant
Менеджер социальных медиа	Edouard Frapier
Менеджер сообщества	Maxime Yeh