Заголовок | National Adopt A Shelter Pet Day |
Агентство | J. Walter Thompson New York |
Кампания | The Shelter Pet Project |
Рекламодатель | The Humane Society Of The United States |
Бренд | The Humane Society Of The United States |
Дата первой трансляции/Публикации | 2016 |
Бизнес сектор | Права животных / Безопасность /Прием |
Слоган | Start a Story. Adopt. |
История | We challenged the misperceptions by providing examples of shelter pets that are perfect, healthy and happy. Pets that everyone knows and loves. The most famous dogs and cats today aren’t coming from Hollywood; they’re coming from the internet. Videos of dogs and cats can have millions of views. There are pets with millions of fans, followers and likes. Today, there are cat film festivals, pet agents and celebrity pet products. Many of these celebrity pets started as shelter pets. |
Тип медиа | Digital |
Длина | |
Исполнительный креативный директор | Florent Imbert |
Креативный директор | Karl Ackermann |
Арт-директор | Bob Broadfoot |
Главный креативный директор | Brent Choi |