fiftyfifty - "City"

Havas Germany

Havas Germany Düsseldorf, Germany

Премии

1224

Это объявление является частью "ACT Responsible Collection"

Бренд: fiftyfifty
Страна: Germany

Рекламодатель: fiftyfifty

Заголовок	City
Brief	We developed a campaign that showed the shameful social coldness that prevails in Germany by making people aware of how dangerous winter is for the homeless. In this way, we got people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for our society.
Агентство	Havas Germany
Кампания	Winter in Germany
Рекламодатель	fiftyfifty
Бренд	fiftyfifty
Дата первой трансляции/Публикации	2023 / 1
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	In the last 10 years, the number of homeless people who have died of cold death has increased by 500%. Even if we believe that climate change will bring us warmer winters, the reality is different. Along with warmer periods, the number of days and nights with hard frost is unfortunately also increasing.
философия	"FiftyFifty" - a non-profit homeless charity - wants to draw attention to this problem and show people how dangerous winter is for homeless people. To do this, for this campaign we used a thermal imaging camera and photographed real homeless people in their environment. The results are haunting snapshots. They show the body temperature of homeless people in contrast to passersby. In conjunction with the text, the contrast was further emphasized. In this way, we conveyed to the recipient a sense of the life-threatening problems faced by homeless people in the freezing cold - with one goal: bring people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for a society and cannot leave us cold.
Тип медиа	Рекламный щит
Главный креативный директор	Eric Schoeffler
Арт-директор	Alexander Schon
Арт-директор	Joane Calvano
International Client Service Director	Harald Jäger
Директор рабочей группы клиента	Anna Berg
Специалист по работе с заказчиками	Isabell Rass
Senior Producer	Judith Domogalla
Content Creator	Leonard Krähahn
Производство	Leonard Krähahn
Производство	Alexander Schon
МУЗЫКАЛЬНЫЙ исполнитель	Oliver Koletzki
Консультант по соц. сетям	Katharina Ebenau