IKEA - "Where Life Happens"

Åkestam Holst /NoA

Åkestam Holst /NoA Stockholm, Sweden

Премии

14378

Бренд: IKEA
Страна: Sweden

Рекламодатель: IKEA

Заголовок	Where Life Happens
Агентство	Åkestam Holst /NoA
Кампания	Where Life Happens
Рекламодатель	IKEA
Бренд	IKEA
Дата первой трансляции/Публикации	2016 / 9
Бизнес сектор	Бытовая техника, мебель и садоводство
История	Ikea continues its "Where Life Happens" campaign, which aims to potray the reality of modern-day family life in Sweden, with a new spot focusing on adoption. The ad, the third in the series directed by Martin Werner at Bacon for agency Akestam Holst, shows an adoptive mother traveling to Vietnam clutching a soft toy from Ikea. When she finally meets her new son, they look through a photo album showing him his new home and apartment. Afterwards, they return to Sweden and he explores his room, kitted out with items including an Ikea wall lamp and toy storage test. It's a fairly straightforward story, but delicately told, and the result is very touching (even despite the fact that Ikea prices and product names start popping up during one of the spot's more emotional moments).
Тип медиа	Телевидение и кино
Длина	120 seconds
Арт-директор	Jesper Holst
Арт-директор	Michal Sitkiewicz
Копирайтер	Mark Ardelius
Копирайтер	Rickard Beskow
Копирайтер	Magnus Jakobsson
Креативный директор	Magnus Jakobsson
Продакшн Студия	Bacon
Директор	Martin Werner
Продюсер	Ylva Axéll
Продюсер агентства	Leila Widgren
Креативная команда	Kjell Månsson
Креативная команда	Jerker Winther
Креативная команда	Mimmi Grafstrom
Креативная команда	Sara Bellafesta
Креативная команда	Anna Lundeborg
Управление продуктом	Agneta Oppenheim