Maud Fontenoy Fondation - "Red Alert !"

BETC Paris

BETC Paris Pantin, France

Премии

4753

Это объявление является частью "ACT Responsible Collection"

Бренд: Maud Fontenoy Fondation
Страна: France

Рекламодатель: Association Maud Fontenoy

Заголовок	Red Alert !
Заголовок (оригинальный язык)	Alerte Rouge !
Агентство	BETC Paris
Кампания	Fondation Maud Fontenoy - Association Maud Fontenoy
Рекламодатель	Association Maud Fontenoy
Бренд	Maud Fontenoy Fondation
Дата первой трансляции/Публикации	2009 / 9
Бизнес сектор	Окружающая среда и вопросы экологии
Слоган	Lets clean the beaches before it destroys the ocean
Слоган (оригинальный язык)	Nettoyons les plages avant qu’il ne détruise l’océan
История	Maud Fontenoy, a well known, talented French sailor is very involved in the protection of the sea and the coastline. During her travels she became aware how important it is to do something to save them. She decided to organise an event to make people aware of the problem. The event consisted of organising a huge clean up the beaches operation on French coasts.
философия	A TV and poster campaign to make the general public aware of the problem. A never seen before sea monster, the Plasticum Indestructibilum, which is a creature made of the accumulation of waste which pollutes the oceans. A monster who will destroy the survival of the seas if we continue to use them to dispose of our waste.
Проблема	Encourage people to participate in the operation by making them aware of how important it is to act to save the oceans. This event was to make people aware of how important it is to act, to educate the participants and encourage them to have a long term responsible attitude.
Тип медиа	Печать
Рынок	France
Креативный директор	Sophie Anduze
Арт-директор	Jean Michel Alirol
Продюсер печати	Liliane Frémy
Копирайтер	Dominique Marchand
Специалист по работе с заказчиками	Catherine EMPRIN
Специалист по работе с заказчиками	Félicie Roger
Закупщик художественного оформления	Stéphanie Giordano