Charlie Bigham's - "Meet Charlie Bigham"

VCCP

VCCP Global

6444

Бренд: Charlie Bigham's
Страна: United Kingdom

Рекламодатель: Charlie Bigham's

Заголовок	Meet Charlie Bigham
Агентство	VCCP
Кампания	Meet Charlie Bigham
Рекламодатель	Charlie Bigham's
Бренд	Charlie Bigham's
Дата первой трансляции/Публикации	2024 / 1
Бизнес сектор	Продукты питания
История	Charlie Bigham’s is making a long-awaited return to UK TV screens with a new fully-integrated campaign for its handmade, freshly-prepared meals which celebrates its founder’s food philosophy and commitment to quality in every single dish produced in its kitchen. Created in partnership with its agency of record, VCCP London, with media planning and buying by Electric Glue, the new campaign introduces a new brand platform with the message: “Handmade in Charlie Bigham’s kitchen, cooked in yours”. A charming animated 30” spot titled ‘Meet Charlie Bigham’ sits at the heart of the campaign, introducing Charlie’s story and following his hands-on involvement in creating the dishes which grace the dining rooms, living rooms and kitchens of homes around the UK and have made Charlie Bigham’s a category-leading brand. Featuring the illustration of Emily Sutton, who designs Charlie Bigham’s packaging for Big Fish, the film was directed by award-winning animation director Isabel Garrett of Blinkink, and shows Charlie picking ingredients in the market and designing new recipes in the tasting kitchen. Voiceover for the TVC is provided by Charlie himself and by Richard Osman, who has previously voiced Charlie Bigham’s audio campaigns. The campaign challenges preconceptions of ready meals (the category which Charlie Bigham’s leads) as mass produced products which compromise on quality. Charlie Bigham’s rejects the term for its products as each of their dishes is handmade, freshly prepared and never frozen. The new trail introduces Charlie to TV audiences for the first time, with the voiceover pointing out that: “You couldn’t make him up, even though most people think that we have!” It goes on to tell the story of Charlie’s travels 25 years ago which inspired him to create prepared meals with high quality ingredients, and how this grew into the much-loved brand. The film is underpinned by a 360-degree campaign that will be rolled out across TV, radio, OOH, social and PR. This will be managed by an agency team comprising Electric Glue for media planning and buying, MK21 for social channels and Sunny Side Up for PR.
Тип медиа	Телевидение
Длина	30 seconds
Рекламное Агентство	VCCP
Заместитель исполнительного креативного директора	Ross Neil
Коммерческий директор	Clare Greenhalgh
Начальник планирования	Nicky Vita
Planning Director	Devin Ross
Телепродюсер агентства	Rosie Good
Продакшн Студия	Blinkink at Blink
Директор	Isabel Garrett
Редактор	Jac Clinch
Исполнительный продюсер	Josef Bryne
Продюсер	Rebecca Little
Post	Blinkink at Blink
Послепроизводственный этап	Rebecca Little
Колорист	CHEAT London
Звукооператор	Major Tom
Директор рабочей группы клиента	Sophie Abdo
Agency Account Manager	Jasmine Beale
Делопроизводитель	Isabel Harrison
Креативный продюсер	Matt Hearn
Media Buying Agency/Media Planner	Electric Glue
Медиа-планировщик	Lexi Booker
PR	MK21