| Заголовок | Bum Bag Cooler |
| Агентство | CP+B |
| Кампания | Bum Bag Cooler |
| Рекламодатель | Diageo |
| Бренд | Smirnoff Ice |
| Дата первой трансляции/Публикации | 2019 / 4 |
| Бизнес сектор | Крепкие напитки, крепленые вина |
| философия | Bum Bags have long featured in the outfit of Brazilian revelers during Carnival. Smirnoff Ice is launching a perfect model for those partying on the streets: the Bum Bag Cooler This dream product comes with an insulated pouch that fits two Ice cans plus ice. A fashion icon of the 1990s, Bum Bags are back. Redesigned for international runways, they are now a streetwear hit. Smirnoff Ice, from Diageo brand, global leader company in premium alcoholic beverages, has adoped that trend for its new positioning. Created by CP+B Brazil, the concept “The new trend you already know” is the basis of the brand’s entire communications strategy, which includes the release of new packaging and the new formula with the original flavor. The campaign brings fashion and lifestyle elements of the 1990, the same decade that saw the emergence of Ice – all of which considered a trend, even to this day. “The Smirnoff Ice product was born in the 90s and has remained in vogue to this day. Carnival season is key to the brand, and it’s only natural that we’d make a statement by bringing out another innovation,” explains João Matos, Head of Marketing for Diageo in Brazil. The limited-edition accessory can be purchased at The Bar (www.thebar.com), Diageo’s e-commerce platform, and at selected points of sale. The Bum Bag Cooler will also reach out to revelers through several Carnival activations – at “blocos” (street parties), private events, as well as to influencers, as part of Diageo’s digital marketing initiative. |
| Тип медиа | Коллекционный дизайн |
| Длина | |
| Главный креативный директор | André Kassu |
| Главный креативный директор | Marcos Medeiros |
| Креативный директор | Marcelo Rizerio |
| Креативный директор | Rodrigo Visconti |
| Креативная команда | Renato Simon |
| Креативная команда | Renan Valadare |
| Производитель графических изображений | Robson Ciaramicoli |
| Производитель графических изображений | Márcio Santos |
| Производитель графических изображений | Leonardo Fioravante |
| Bag Production | Absolutamente Necessaire |
| RTVC | Ana Casagrande |
| RTVC | Valeria Andrighetti |
| Фотограф | Silvio Medeiros |
| Photographer Assistant | Laura Barreto |
| Public Relations | Débora Bacaltchuk |
| Костюм | Larissa Azevedo |
| Hair and Makeup | Sulamita Pereira |
| Спецэффекты / видеоэффекты | Lobo |
| Casting Agency | As Procuradoras |
| Кастинг | Fabi Varela |
| Группа планирования | Mahira Oliveira |
| Группа планирования | Annahy Laira |
| Группа планирования | Edson Júnior |
| Директор рабочей группы клиента | Renata Wirthmann |
| Директор рабочей группы клиента | Milena Braune |
| Директор рабочей группы клиента | Tamyris Ferreira |
| Директор рабочей группы клиента | Isabella Garcia |
| Медиа-команда | Tiago Santos |
| Медиа-команда | Tatiana Arata |
| Медиа-команда | Ailton Cesar |
| Медиа-команда | Pedro Henrique Dias |
| Медиа-команда | Fabiana Melo |
| Медиа-команда | Barbara de Oliveira |
| Approval Client | João Matos |
| Approval Client | Felipe de la Rosa |
| Approval Client | Emily Tsuji |
| Approval Client | Helena Camargo |
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