British Heart Foundation - "Fatty Cigarette - Reveal"

Havas London

Havas London London, United Kingdom

20055

Бренд: British Heart Foundation
Страна: United Kingdom

Рекламодатель: British Heart Foundation

Заголовок	Fatty Cigarette - Reveal
Агентство	Havas London
Кампания	Tobacco Control - Department of Health
Рекламодатель	British Heart Foundation
Бренд	British Heart Foundation
Дата первой трансляции/Публикации	2004 / 1
Продукт	Anti-Smoking Message
Бизнес сектор	Антинаркотические/антиалкогольные/антитабачные заявления
Слоган	We'll help you give up before you clog up completely
Результат	Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive.
Тип медиа	Плакат
Рынок	United Kingdom
Копирайтер	Liz Whiston
Арт-директор	Dave Shelton
Продюсер агентства	Simon Devine
Продакшн Студия	Large
Директор	Daniel Kleinman
Продюсер	Johnnie Frankle
Оператор-постановщик	Stephen Blackman
Менеджер по рекламе	Nick Adkin
Планировщик счета	Frank Reitgassl
Планировщик счета	Kate Waters
Deputy Planning Director	Kate Waters
Креативный директор	Nick Hastings
Копирайтер	Sam Richard
Арт-директор	Phil Beaumont
Фотограф	Mike Parsons
Редактор	Steve Gandolfi