| Заголовок | 2010 Open Titles |
| Кампания |
2010 Open Titles
|
| Рекламодатель |
Offf International Festival
|
| Бренд |
Offf International Festival
|
| Posted | Июль 2011 |
| Бизнес сектор | Выставки, события и фестивали
|
| философия | The textures, contours, and fibres of the characters are the threads that bind the piece together - from the characters and environments to the typography itself. On top of that, my long-lasting argument of 'machine is a product of nature' found its way in where I wanted to balance the textural beauty with something heavy, robotic and harsh like the cubic mountains and mechanic additions to some of the animals. Working with art directors and designers, we created beautifully abstract scenes which were then brought to life by equally talented CG artists who added their own vision of artistic detail. |
| Результат | The titles were an industry sensation - only a month after the show, over 42 industry websites and blogs had written about their creative merits. Two goals were accomplished - the one client requirement, which was feature the names of the key presenters at Offf 2010 in Paris, and our own - to debut our integrated design and animation team. |
| Тип медиа |
Упаковка, брендинг и дизайн
|
| Продакшн Студия |
The Mill New York
|
| Креативный директор |
Jeff Stevens
|
| Исполнительный продюсер |
Boo Wong
|
| Арт-директор |
Emmett Dzieza
|
