| Заголовок | Last Words |
| Brief | Last WordsInsight,In Germany, there are 40,000 terminally ill children and young people. Each year 5,000 of them die. Approximately 14 children every day. The German Association of Children’s Hospices supports these children and their families, helping them to find enjoyment and comfort in their short lives.Idea:Appropriately displayed at a train station, the “Last Words” campaign depicts typically child-like farewell situations, and contrasts them with what the farewells may mean to the families of terminally ill children. Normal goodbye statements, take on a more heartbreaking connotation when spoken by a terminally ill child. |
| Агентство |
Serviceplan Group
|
| Кампания |
Last Words
|
| Рекламодатель |
Bundesverband Kinderhospiz, German Association of children´s Hospices
|
| Бренд |
German Association of children´s Hospices
|
| Posted | Ноябрь 2018 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации
|
| История | Insight,In Germany, there are 40,000 terminally ill children and young people. Each year 5,000 of them die. Approximately 14 children every day. The German Association of Children’s Hospices supports these children and their families, helping them to find enjoyment and comfort in their short lives.Idea:Appropriately displayed at a train station, the “Last Words” campaign depicts typically child-like farewell situations, and contrasts them with what the farewells may mean to the families of terminally ill children. Normal goodbye statements, take on a more heartbreaking connotation when spoken by a terminally ill child. |
| Тип медиа |
Печать
|
| Креативный директор |
Alexander Schill
|
| Креативный директор |
Matthias Harbeck
|
| Креативный директор |
Christoph Bohlender
|
| Копирайтер |
Christoph Bohlender
|
| Копирайтер |
Hans Weizenegger
|
| Арт-директор |
Matthias Jester-Pfadt
|
| Иллюстратор |
Rebecca Hartmann
|
| Креативный директор |
Mike Rogers
|
