| Заголовок | The Badgers |
| Агентство | AMV BBDO |
| Кампания | The Badgers |
| Рекламодатель | Royal Society for the Prevention of Cruelty to Animals International |
| Бренд | RSPCA |
| Дата первой трансляции/Публикации | 2006 / 1 |
| Бизнес сектор | Права животных / Безопасность /Прием |
| Проблема | The ads purpose was to generate a groundswell of feeling amongst opinion formers and the public to put pressure on the government not to sanction a badger cull prematurely. Instead encourage them to look into alternative measures to present the spread of bovine TB. |
| Тип медиа | Газета |
| Рынок | United Kingdom |
| Копирайтер | Mark Fairbanks |
| Арт-директор | Steve Davies |
| Media Planner | Mark Swansborough |
| Планировщик счета | Matt Walters |