Adam Rimmer
London, United Kingdom
ЗаголовокFridge
Агентство
Кампания Fridge
Рекламодатель Diageo
Бренд Guinness
PostedМарт 2006
Бизнес сектор Пиво, сидр, лагерное пиво
История “Fridge” was shot in Prague on a giant set built to the exact, scaled-up proportions of a real fridge. The actor playing the barman, a Czech himself, used two giant plastic “pint glasses” (one empty, one black) to move around on set. The beer shown is actual real Draught GUINNESS® being poured into a regular-sized pint glass. This was shot against a blue screen and then the GUINNESS® was superimposed onto the giant pint in post-production.
философия This ad builds on the iconic “Good things come to those who wait” campaign, highlighting the great GUINNESS® experience that people can enjoy at home. Showing that Draught GUINNESS® in cans is as good as the stuff down the pub, it tells the story of a barman in a rather unusual bar pouring a gigantic pint of GUINNESS® beer…
Тип медиа Телевидение
Длина
Копирайтер
Арт-директор
Менеджер по рекламе
Планировщик счета
Media Planner
Продакшн Студия
Директор
Редактор
Послепроизводственный этап MPC

Люди, связанные с этой работой

Вам также могут понравиться ...

В тренде

Создать профиль и стать членом Adforum

Начать