RAF Reserves - "Live a Challenging Life"

MullenLowe UK

MullenLowe UK London, United Kingdom

7418

Бренд: RAF Reserves
Страна: United Kingdom

Рекламодатель: Royal Air Force

Заголовок	Live a Challenging Life
Агентство	MullenLowe UK
Кампания	Live a Challenging Life
Рекламодатель	Royal Air Force
Бренд	RAF Reserves
Дата первой трансляции/Публикации	2012 / 9
Бизнес сектор	Государственной службы занятости, набор в войска и полицию
История	The film shows civilians turned into silhouettes and filled with evocative RAF imagery, representing the sense of challenge that their second life in the RAF Reserves brings them.
философия	The new film is part of a campaign to (raise awareness and) recruit 500 RAF Reservists by March 2013. The RAF Reserves is made up of 20 squadrons across the UK that employ part-time volunteer Reservists to train and work alongside regular RAF personnel at home and overseas. In addition to the cinema advert, the campaign includes local print and radio. All work drives to an updated website that brings the many to life the many roles available in the Reserves and answers questions that potential recruits might have.
Тип медиа	Кино
Аудио послепроизводственный этап	750mph
Послепроизводственный этап	The Mill London
Директор	Niall O'Brien
Продакшн Студия	Academy Films
Продюсер агентства	Trudy Waldron
Планировщик счета	Sandya Piyasena
Креативная команда	Andy Mcananey
Креативная команда	Christian Sewell
Менеджер по рекламе	Andy Richards
Исполнительный креативный директор	Dave Henderson
Исполнительный креативный директор	Richard Denney
Менеджер по рекламе	David Ogden