| Заголовок | Carolina |
| Агентство | Propeg |
| Кампания | Second Chance |
| Рекламодатель | Responsa |
| Бренд | Responsa |
| Posted | Июль 2022 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| Слоган | If you can be good at something, you can be good at something |
| История | Currently, about 800,000 people are serving a custodial sentence in Brazil. According to a 2020 survey (Source: Federal Supreme Court), the criminal recidivism rate in the country reaches 49.2%, almost half of the adult prison population. The reasons are many: the lack of professional training programs in the prisons, the non-acceptance by the family, the community and mainly: the prejudice that the ex-prisoners face in the job market. Many businessmen think that, having committed the crime once, the ex-convict will forever be a criminal. The film tells the true story of Rodolfo Maturana, a detainee who served time for car theft in Brazil and who, when he got out of prison, faced great difficulty in being reinserted into the job market. Using his talent for opening doors and locks, he makes a living as a locksmith. But after scenes that show the great prejudice of society towards him, we see Rodolfo at the end of the film breaking into a luxury car, as if he was returning to his life of crime. But to everyone's surprise, he saves a baby who was trapped inside the car. The film signs off with the message: “If you can be good at something, you can be good at something.” |
| Тип медиа | Печать |
| Главный исполнительный директор (CEO) | Victor Barros |
| Главный креативный директор | Emerson Braga |
| Creative Director | Emerson Braga |
| Копирайтер | Marcio Naziazeno |
| Копирайтер | Rafael Damy |
| Арт-директор | Gustavo Batinga |
| Chief Product Officer | Melina Romariz |
| Customer Service Director | Michele Estevez |
| Управляющий службой средств рекламы | Patricia Seabra |
| RTV Production | Juliana Leonelli |
| Film producer | Santeria |
| Co-Director | Roddy Dextre |
| Исполнительный продюсер | Roger Garcia |
| Исполнительный продюсер | Edgard Soares Filho |
| Креативный директор | Felipe Luchi |
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