Заголовок | THE LYNCHING |
Агентство | Wunderman Thompson South Asia |
Кампания | THE LYNCHING |
Рекламодатель | Turtle |
Бренд | Turtle |
Дата первой трансляции/Публикации | 2019 / 9 |
Бизнес сектор | Одежда, мода и обувь |
философия | Turtle, one of India’s most progressive fashion brands partnered with Wunderman Thompson to raise awareness around this menacing social evil looming large in the country. |
Проблема | India, the land of a thousand gods and goddesses is facing a devil of its own. Fuelled by rumours, borne of intolerance and spread on social media, incidents of hate crimes across the country are on the rise. And a mere mobile phone in one’s hand has now become the most dreadful weapon of destruction. Leading to hundreds of innocent people falling victim and losing their lives to these mindless cases of ‘mob lynching’ over the last few years. |
Тип медиа | Телевидение |
Длина | |
Директор | Arjun Mukherjee |
Исполнительный креативный директор | Arjun Mukherjee |
Иллюстрация | Saptarshi Dey |
Музыка | Prabuddha Banerjee |
Музыка | Dipthanshu Roy |
Главный креативный директор | Senthil Kumar |