| Заголовок | Sweetheart |
| Заголовок (оригинальный язык) | Mon coeur (anglais) |
| Brief | The findings of a study conducted by Axa Prévention are striking, revealing the precariousness of women’s health. Often the pillar of the household, many women take on an all-encompassing role that is both organizational (managing errands, appointments, and activities) and emotional (listening and providing moral support). While focusing on their loved ones, they can easily forget about themselves to the point of putting their own health at risk. 200 women die every day in France from cardiovascular disease – the leading cause of death among women.With a strong emotional dimension, this film resonates with many people without being moralistic or distressing. The repetition and double reading of the term "mon coeur" (sweetheart) embodies all the love and attention we can give someone. With this campaign, Axa Prevention raised awareness, encouraging us to take care of the hearts of those who care so much for others. |
| Агентство | Hungry and Foolish |
| Кампания | Sweetheart |
| Рекламодатель | Axa Prévention |
| Бренд | Axa Prévention |
| Posted | Ноябрь 2022 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | AXA Prévention is a non-profit association. Its mission is to study and implement all measures likely to develop the culture of prevention of the French population in order to prevent and reduce the risks to which they are exposed in health, on the road, at home, in front of screens, in the professional environment and in the face of global warming. |
| Тип медиа | Телевидение и кино |
| Менеджер по рекламе | Eric Lemaire |
| Менеджер по рекламе | Clotilde du Fretay |
| Менеджер по рекламе | Christine Ecart Duplessy |
| Менеджер по рекламе | Sylvie Mensa |
| Креативный директор | Emmanuel François-Eugène |
| Копирайтер | Stéphane Le Frapper |
| Арт-директор | Quentin Delachaud |
| Директор рабочей группы клиента | Marine Merhi |
| Менеджер проекта | Caroline Guillier |
| Продюсер агентства | Patricia Chemoul |
| Директор | Safy Nebbou |
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