Nutella USA - "Nutella & Social Media: A Perfect Pairing"

Publicis Sapient

Publicis Sapient Boston, United States

16678

Бренд: Nutella USA
Страна: United States

Рекламодатель: Ferraro USA

Заголовок	Nutella & Social Media: A Perfect Pairing
Агентство	Publicis Sapient
Кампания	Nutella & Social Media: A Perfect Pairing
Рекламодатель	Ferraro USA
Бренд	Nutella USA
Дата первой трансляции/Публикации	2013 / 11
Бизнес сектор	Джем, мед, арахисовое масло, сахар
История	Nutella: Social Experience Lots of people know Nutella, but not many know it isn’t just for toast. With low repeat purchases and competitors biting into business, Nutella needed help. Research found Nutella had a young, active online audience open to finding and sharing new ways for using the spread. We knew Nutella could connect with them to inspire versatility and trial. There was already a passionate fan base among this audience that LOVE Nutella on the web. Leveraging their enthusiasm, we’d help build a community—sparking new love and usage. We hit social channels: Facebook, Twitter, Pinterest, Instagram and Tumblr, creating 500+ pieces of original content in seven months—inspiring fans with fun, tasty ways to enjoy Nutella and appealing to their real-time interests and lives, while engaging influencers to promote their Nutella stories. Today, through organic and paid media, engagement has more than doubled, and our fans and followers have increased by 518%.
Тип медиа	Анализ ситуации
Длина	123 seconds
Больше информации	http://recognizingcreative.com/Nutella_social
Worldwide Chief Creative Officer	Gaston Legorburu
Исполнительный креативный директор	Christian Waitzinger
Ассоциированный креативный директор	Susan Phuvasitkal
Копирайтер	Silas Ruppe
VP, Client Services Director	Rob Rawley
Директор по обслуживанию клиентов	David Serrano
Делопроизводитель	Mary O'Hara
Global Social Lead	Nathaniel Perez
Director Marketing Strategy & Analysis	Stevie Dove
Sr. Associate Marketing Strategy & Analysis	Nicole Keimer