| Заголовок | Welcome to Topgolf :30 |
| Агентство | Anomaly |
| Кампания | Come Play Around |
| Рекламодатель | Topgolf |
| Бренд | Topgolf |
| Дата первой трансляции/Публикации | 2023 / 8 |
| Бизнес сектор | Спорт и фитнес-клубы, тренажерные залы, СПА, клиники питания |
| философия | Imagine watching your favorite sports team pull off a last-minute play that wins the game. What’s the first thing you do? Maybe you high-five your friend, thrust your fist into the air, or clap wildly. A fist bump or thumbs-up from a pal can bring reassurance when you need it most, and, when words fail us, emoji are always there to help us get our points across. Topgolf is tapping into the power of hand expressions in the newest iteration of its “Come Play Around” campaign, developed in partnership with its creative agency of record, Anomaly. Introducing a cast of characters known as the “Hand Head Crew,” each person has a hand instead of a head to underscore the camaraderie that gestures build throughout the game of golf. The campaign taps into the power of hand expressions, capturing the range of emotions players feel when they visit a Topgolf venue. It expands the details, from the anticipation felt with each crack of the knuckles to finger waggles between players after particularly good shots. You can take a look at the 60-second spot here and 30-second cut here. To achieve the visual effect of hands for heads, Topgolf and Anomaly outfitted people in custom head gear, then layered on CGI in post-production to create textures and shadows for a more life-like look and feel. This campaign serves as the second phase of Topgolf’s “Come Play Around” campaign, a brand platform that first launched last fall. The work is now live across social, OOH, OLV, CTV, digital, video, and print (including Vogue in the form of the attached full-page ad, designed to match the publication’s visual identity) across all markets where Topgolf operates. |
| Тип медиа | Интегрированные медиа / 360 Активация |
| Длина | |
| Рынок | United Kingdom |
| Звуковая дорожка | “Fun” by Kaskade, Brohug, & Mr. Tape feat. Madge |
| Founding Partner / Global CCO | Mike Byrne |
| Креативный директор | Craig Schlesinger |
| Креативный директор | Stephen Mendonca |
| Managing Partner, Head of Design | Kevin Lyons |
| Директор по дизайну | Luca Bernardino |
| Дизайнер | Keller Grimmer |
| Руководитель производства | Erika Madison |
| Исполнительный продюсер | Chad Utsch |
| Director of Music Production | Ben Dorenfeld |
| Head of Business Affairs | Julia Clark |
| Руководитель проекта | Kathleen Owen |
| Managing Partner, Co-Head of Account Management | Damien Reid |
| Директор рабочей группы клиента | Emily Dondero |
| Руководитель группы по связям с рекламодателями | Hana Trattner |
| Продакшн Студия | Riff Raff Films |
| Директор | The Sacred Egg |
| Owner / Executive Producer | Matthew Fone |
| Исполнительный продюсер | Matthew Clyde |
| Продюсер | Jay Wintringer |
| Администратор производства | Scott Passey |
| Оператор-постановщик | Tom Sigel |
| Stylist | Jenny Haapala |
| Художник-постановщик | Alessandra Cadman |
| Редакционная компания | WORK Editorial NY |
| Редактор | Biff Butler |
| Заместитель редактора | Chris Wronka |
| Founding Partner | Jane Dilworth |
| Управляющий директор | Erica Thompson |
| Исполнительный продюсер | Alejandra Alarcon |
| Руководитель производства | Chris Delarenal |
| Продюсер | Andrea Cantor |
| Послепроизводственный этап | The Mill London |
| VFX Shoot Supervisor | Jessica Groom |
| Head of Production / Executive Producer | Louise Unwin |
| Senior VFX Producer | Saskia Delius |
| Senior VFX Producer | Polly Roberts |
| Помощник производства | Sam Ashby |
| Руководитель 2D | Adrian Monroy Diaz |
| Руководитель 2D | Peter Hodsman |
| 3D Ведущий художник | Kiril Mirkov |
| 3D Ведущий художник | Mike Little |
| 3D Ведущий художник | Laurent Giaume |
| 2D Художник | Mithun Jacob Alex |
| 2D Художник | Giacomo Verri |
| 2D Художник | Marko Perendija |
| 3D художник | Jean Grandgirard |
| 3D художник | Jack Enever |
| 3D художник | Elia Goettlicher |
| 3D художник | Clementine Supiot |
| 3D художник | Luke Dadley |
| 3D художник | Paolo Ceresa |
| 3D художник | Thomas Craig |
| Animation Director | David Bryan |
| Finished Artist | Lora Nikolaeva |
| Колорист | Peter Oppersdorff |
| Колорист | Katie Dymmock |
| Executive Producer Color | Saskia Delius |
| Resource Manager | Jemma Beaumont |
| Ассистент по цвету | Rory Leighton |
| Ассистент по цвету | Caitlin Donaldson |
| Ассистент по цвету | Henry White |
| Ассистент по цвету | Kennedy Dawson |
| Аудио послепроизводственный этап | Heard City |
| Руководство музыкальных рядов | Ricall Music |
| VO Talent | Hally Leadbetter |
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