Hospital A.C.Camargo Cancer Center - "Bags"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brazil

12661

Это объявление является частью "ACT Responsible Collection"

Бренд: Hospital A.C.Camargo Cancer Center
Страна: Brazil

Рекламодатель: Hospital A.C.Camargo Cancer Center

Заголовок	Bags
Агентство	J. Walter Thompson Brazil
Кампания	Superformula to Fight Cancer
Рекламодатель	Hospital A.C.Camargo Cancer Center
Бренд	Hospital A.C.Camargo Cancer Center
Posted	Июнь 2013
Бизнес сектор	Больницы, медицинские учреждения и медицинские услуги
История	JWT Brazil introduces: "Superformula" to fight cancer. The first step in the fight against cancer is believing in the cure. But chemotherapy treatment is difficult, especially for a child. To help them believe, JWT worked with the A.C.Camargo Cancer Center and another client of the agency, Warner Bros., to create an idea capable of changing their negative perception of the treatment:
Проблема	Transform the chemotherapy into a “Superformula.” To this end, covers for intravenous bags were constructed based on characters from the Justice League, creating, for the first time, a child-friendly version of the treatment.Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, the agency started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this “Superformula.” An experience that went far beyond the covers by also providing a new look to the entire Children's Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.
Результат	An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world’s greatest villains.
Тип медиа	Упаковка, брендинг и дизайн
Длина	120 seconds
Главный креативный директор	Ricardo John
Арт-администратор	Fabio Simoes
Креативный директор	Hernán Rebaldería
Креативный директор	Santiago Dulce
Арт-директор	Guilherme Sakosigue
Копирайтер	Fabio Ozorio
Специалист по работе с заказчиками	Luciana Rodrigues
Специалист по работе с заказчиками	Yves Rodrigues
Планировщик счета	Fernand Alphen
Планировщик счета	Isabella Mulholland
Планировщик счета	Stella Pirani
Медиа-планировщик	Aline Moda
Медиа-планировщик	João Dabbur
Медиа-планировщик	Andrez Sanchez
Руководитель рекламодателя	Adriana Seixas Braga
Руководитель рекламодателя	Luciana Del Nero
Закупщик художественного оформления	Paula Ferrari
Графика	Flavio Schaefer
Графика	Flavio Colella
Продакшн Студия	Vetorzero
Исполнительный продюсер	Eliza Flores
Директор	Andre Sernaglia
Директор	Marcelo Fahd
Иллюстрация	Marcelo Fahd
Иллюстрация	Felipe Kimio
Иллюстрация	Fernando Ricciopo
Анимация	Fernando Ricciopo
Послепроизводственный этап	Fernando Ricciopo
Послепроизводственный этап	Marcelo Akira
Директор	Gualter Pupo
Редактор	Ricardo Mehedff
Производство аудиофонограмм	Shuffle
Advertiser's Supervisor	Irlau Machado Filho
Продакшн Студия	Hungry Man
Послепроизводственный этап	Hungry Man