Samsung - "Pocket Patrol - What is it like to be caught in a rip?"

Leo Burnett Sydney

Leo Burnett Sydney McMahons Point, Australia

Премии

8502

Бренд: Samsung
Страна: Australia

Рекламодатель: Samsung

Заголовок	Pocket Patrol - What is it like to be caught in a rip?
Агентство	Leo Burnett Sydney
Кампания	#PocketPatrol
Рекламодатель	Samsung
Бренд	Samsung
Дата первой трансляции/Публикации	2016 / 10
Бизнес сектор	Мобильный телефон и планшеты
философия	In collaboration with Surf Life Saving Australia, Samsung Electronics Australia recently launched and piloted Pocket Patrol^ – an Augmented Reality (AR) mobile app developed with Leo Burnett Sydney, that uses technology to help raise awareness of the number one hazard on our beaches, rips* The pilot program for Pocket Patrol took place from October 22 through to November 13, at selected beaches on the Sunshine Coast in Queensland. The app enables users to visualise identified hazards by using a combination of data that is uploaded by the on-duty lifeguards and surf lifesavers as well as AR, GPS, Compass, Gyroscope and image recognition.Pocket Patrol is a Launching People initiative, Samsung’s global brand campaign that started in 2013 to help consumers unleash their potential and create meaningful change through the use of Samsung technology.
Тип медиа	Веб-фильм
Длина	127 seconds
Исполнительный креативный директор	Grant McAloon
Исполнительный креативный директор	Vince Lagana
Исполнительный продюсер	Laurent Marcus
Planning Director	Graham Alvarez
Директор	Dave Klaiber
Исполнительный продюсер	Susannah Phillips
Продакшн Студия	Rapid Films
Редактор	Dan White
Audio House	Sonar Sydney
Делопроизводитель	Erin Price
Коммерческий директор	Carla Webb
Head of Product	Matt Willis
Head of Print	Adrian Jung
Творческая группа	Iggy Rodriguez