| Заголовок | Melody Gardot |
| Агентство |
Publicis Conseil
|
| Кампания |
Renault quality that you can hear
|
| Рекламодатель |
Renault
|
| Бренд |
Renault
|
| Дата первой трансляции/Публикации |
2011 / 2
|
| Продукт |
PMU
|
| Бизнес сектор | Легковые автомобили
|
| Слоган | Drive the change |
| История | Melody Gardot is the centrepiece of an exciting European campaign encompassing TV appearances, the press, a digital feature and, for the ultimate fanfare, the ‘Live Orchestra’ event, with a private concert by the singer. |
| Проблема | Since 2008 Renault has been working with Bose® to offer its customers the joys of exquisite sound in Renault cars. Keen to move this partnership forward, Renault is launching the limited Bose® Edition series in the Megane, Laguna, Scenic and Koleos ranges.Designed and developed specifically for the interior of each model, the Bose® sound systems produce a natural, authentic sound so you can appreciate every musical nuance and enjoy a level of sound quality as close to a live performance as you can imagine, both in the front and the back of the vehicle. |
| Тип медиа |
Телевидение
|
| Рынок | Austria, France, Germany, Portugal, Slovenia, Spain |
| Продакшн Студия |
Intersection
|
| Директор рабочей группы клиента |
David Dechaume
|
| Звукорежиссер |
Boris Marcus
|
| Звукорежиссер |
Laurent Favard
|
| Продюсер |
Amy Appleton
|
| Менеджер по рекламе |
Pascal Drai
|
| Продакшн Студия |
Pierre Marcus
|
| Продакшн Студия |
Timothé Rosenberg
|
| Директор |
Chris Palmer
|
| Директор рабочей группы клиента |
Eleonore Mabille
|
| Копирайтер |
Marc Rosier
|
| Арт-директор |
Jean Marc Tramoni
|