| Заголовок | BGH Quick Chef Music |
| Агентство |
Saatchi & Saatchi Argentina
|
| Кампания |
BGH Quick Chef Music
|
| Рекламодатель |
BGH
|
| Бренд |
BGH
|
| Дата первой трансляции/Публикации |
2011 / 11
|
| Продукт |
Microwave
|
| Бизнес сектор | Мелкая бытовая техника и аксессуары для дома
|
| философия | Six months of testing culminated in a revolutionary invention, unprecedented in the history of the microwave oven: BGH QUICK CHEF MUSIC, a microwave equipped with speakers and a USB port, so that each person can upload the song they want. We launched a limited edition of 1000 microwaves, which sold out in just one week. The product was received so positively that BGH QUICK CHEF MUSIC will be produced as a regular model in 2012. The objective? To eliminate the unbearable BEEP BEEEP BEEEP noise heard from microwaves around the world. And, of course, to sell a lot of microwaves. |
| Проблема | The idea emerged when we sat down with our client to think about what we could communicate about the “BGH QUICK CHEF” microwave, as the model was exactly the same as the previous years. So we came up with an almost unthinkable idea, to make a product innovation, something that would take us months of testing, plus patent and legal approvals. |
| Тип медиа |
Анализ ситуации
|
| Исполнительный креативный директор |
Maxi Itzkoff
|
| Исполнительный креативный директор |
Mariano Serkin
|
| Креативный директор |
Diego Medvedocky
|
| Креативный директор |
Ignacio Ferioli
|
| Креативная команда |
Guilherme Souza
|
| Креативная команда |
Breno Costa
|
| Продюсер агентства |
Adrian Aspani
|
| Продюсер агентства |
Lucila D'Amico
|
| Директор рабочей группы клиента |
Jaime Vidal
|
| Делопроизводитель |
Manuela Sorzana
|
| Директор |
Pablo Fusco
|
| Директор |
Juan Chappa
|
| Исполнительный продюсер |
Lucas Urquiza
|
| Менеджер по рекламе |
Ezequiel Devoto
|
| Менеджер по рекламе |
Viviana Insaurralde
|