Заголовок | Mumble |
Агентство | Fallon |
Кампания | Contemplative Sweets - The Natural Confectionery Company |
Рекламодатель | Cadbury |
Бренд | The Natural Confectionery Company |
Posted | Октябрь 2008 |
Бизнес сектор | Леденцы |
История | The advertising shows the sweets, come to life, chatting about their naturalness but through a slightly wonky lens. |
философия | The advertising idea builds on this heritage by developing a kidult tone of voice, which is at once charming and edgy. |
Проблема | Founded in Australia in 1947, The Natural Confectionery Company aimed to create fun sweets for people who wanted to enjoy a treat but didnt want to have artificial flavours or colours in them. Launch The Natural Confectionery Company in the UK |
Результат | Martin Driver, Senior Brand Manager at Cadbury, said, The advertising has a unique and distinctive look which is great for a new brand. It also clearly explains the proposition in a really engaging way. And it entertains me. |
Тип медиа | Телевидение |
Длина | |
Рынок | United Kingdom |
Менеджер по рекламе | Martin Driver |
Исполнительный креативный директор | Richard Flintham |
Креативная команда | Dirk van Dooren |
Креативная команда | Matthew Keon |
Продюсер агентства | Gemma Knight |
Директор рабочей группы клиента | Tamsin Northridge |
Планировщик счета | Tamsin Davies |
Директор | Tom Kuntz |
Продюсер Продакшн Студии | Nell Jordon |
Продакшн Студия | Morton Jankel Zander (MJZ) |