| Заголовок | Search Engine |
| Агентство | Bullpen Creative Advertising |
| Кампания | Dropping - Move |
| Рекламодатель | Move, Inc. |
| Бренд | Move |
| Posted | Июль 2006 |
| Бизнес сектор | Недвижимость |
| Слоган | Finding your next home just got a lot easier. |
| История | Items fall into the screen to catch the viewers attention and to explain a major benefit of MOVE. |
| философия | We chose a major benefit of the service to lead off each ad. We did it in an impactful way by dropping things into the frame to attract attention, while at the same time, getting across one of MOVE's key benefits. The last half of each spot, on the assumption that we attracted the viewer with the strange visual and sound up front, was meant to, in a concise way, provide MOVE's additional benefits and introduce the logo and brand for as long as possible. |
| Проблема | Move needed a brand intro campaign to help inform the consumer of all the benefits their service has to offer. They wanted us to try to get across as many benefits as possible, without being too confusing. |
| Результат | TBD |
| Тип медиа | Телевидение и кино |
| Длина | |
| Рынок | United States |
| Копирайтер | Jane Bogart |
| Редактор | Lisa Cheek |
| Директор | Greg Daniels |
| Исполнительный креативный директор | Lisa Farris |
| Звуковой дизайн компании | Paul Hurtubise |
| Продюсер Продакшн Студии | Jeff Maier |
| Креативный директор | Ricky Mintz |
| Продюсер агентства | Dan O'Brien |
| Музыка | Tom Seufert |
| Анимационные эффекты | Crush |
| Послепроизводственный этап | Crush |
| Продакшн Студия | Freddy's Barn |
| Анимационные эффекты | Solid |
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СМОТРЕТЬ ВСЕTires
- БРЕНД:
- Move
- АГЕНТСТВО:
- Bullpen Creative Advertising
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- БРЕНД:
- Move
- АГЕНТСТВО:
- Bullpen Creative Advertising