| Заголовок | Time Zone |
| Агентство | Scholz & Friends Berlin GmbH |
| Кампания | The Lange Timezone Event - Lange Uhren |
| Рекламодатель | Lange Uhren GmbH |
| Бренд | A. Lange & Soehne |
| Posted | Июль 2006 |
| Бизнес сектор | Часы |
| История | SUMMARY A. Lange & Söhne, a small, exclusive German manufacturer of the finest luxury mechanical watches, wanted to raise international brand awareness by introducing a new milestone product, the Lange 1 Time Zone. The aim was to build enthusiasm for the brand among watch aficionados worldwide. The idea was to create a happening by introducing the new watch in locations across the world at exactly the same time. 36 events around the world were brought together by live satellite broadcast. The event exceeded all expectations, setting new standards in the luxury watch sector: There were 7,200 guests worldwide while 9,500 internet users watched the events via live stream. 324 print articles and 196 mentions on TV added up to an advertising value equivalent to 3.8 million. 822 pre-orders (the sales objective was 200) represented the highest number ever in Langes history. |
| Тип медиа | Печать |
| Креативный директор | Matthias Spaetgens |
| Креативный директор | Jan Leube |
| Копирайтер | Edgar Linscheid |
| Копирайтер | Katharina Psczolla |
| Копирайтер | Carl Naughton |
| Арт-директор | Cathrin Ciuraj |
| Специалист по работе с заказчиками | Katrin Seegers |
| Специалист по работе с заказчиками | Cathleen Michaelis |
| Специалист по работе с заказчиками | Vanessa Schmoranzer |
| Руководитель рекламодателя | Annette Bamert |
| Руководитель рекламодателя | Jan Müller |
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- БРЕНД:
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- АГЕНТСТВО:
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- АГЕНТСТВО:
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