| Заголовок | Web of Infamy |
| Агентство | 72andSunny |
| Кампания | Web of Infamy |
| Рекламодатель | Diageo |
| Бренд | Smirnoff |
| Дата первой трансляции/Публикации | 2019 / 10 |
| Бизнес сектор | Крепкие напитки, крепленые вина |
| философия | This is no fairytale. It’s the true story of how Smirnoff became the world’s number one vodka. It exposed all 155 years of deception, revolution, exile, bankruptcy, and resurrection with an evidence wall on Instagram. A peek inside the brand’s illustrious past, littered with secrets hidden within videos, images, carousels, and gifs waiting to be uncovered. Things no brand would ever admit to. |
| Тип медиа | Социальные медиа |
| Global Senior Vice President | Stephen O'Kelly |
| Global Marketing Director | Neil Shah |
| Исполнительный креативный директор | Justine Armour |
| Креативный директор | Hugo Bierschenk |
| Креативный директор | Dean Woodhouse |
| Креативный директор | Guy Featherstone |
| Арт-директор | Brad Simon |
| Junior Art Director | Jon Krippahne |
| Junior Copywriter | Justin Joo |
| Директор по дизайну | Guy Featherstone |
| Senior Designer | Brad Simon |
| Фотограф | Artem Nadyozhin |
| Фотограф | Aline Gontar |
| Иллюстратор | Ben Hasler |
| Group Production Director | Ryan Chong |
| Интегрированный продюсер | Connor Gomez |
| Продюсер | Jonny Weiss |
| Group Account Director | Diana Gonzalez |
| Специалист по работе с заказчиками | Kamran Gossieaux |
| Executive Strategy Director | Tim Jones |
| Group Comms Director | Gregg Hirschorn |
| Communication Director | Emily Kearns |
| Стратегический директор | Saeid Vahidi |
| Sr. PAL Manager | Elsa Mitsoglou |
| PAL Coordinator | Jennifer Sefa-Boakye |
| Senior Project Manager | Juliana Orozco |