Sprite - "Formula Songs"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brazil

Премии

5273

Бренд: Sprite
Страна: Brazil

Рекламодатель: Coca-Cola Company

Заголовок	Formula Songs
Агентство	J. Walter Thompson Brazil
Кампания	Formula Songs
Рекламодатель	Coca-Cola Company
Бренд	Sprite
Дата первой трансляции/Публикации	2018
Бизнес сектор	Безалкогольные напитки, тоники
философия	Sprite launched a new sugar-free formula in Brazil and wanted to advertise it to its target demographic: teens. But the problem was that they were all tense and busy trying to memorize dozens of other formulas they needed to know for the college admission test. Our challenge was to promote this new Sprite formula and release some of this pressure teens feel prior to the test, as suggested by the brand’s concept: RFRSH. The idea was to turn boring formulas the students had to know by heart into catchy songs that also helped promote Sprite’s new formula. To do that, we turned to YouTube and found 6 teachers that used music to help students memorize formulas for college admission tests and invited them to write and perform in the music videos with songs for the 7 formulas that were most frequently required in the last 10 years, according to data from Google.
Тип медиа	Радио
Длина	94 seconds
Делопроизводитель	Marina Masiero
Делопроизводитель	Fabiana Santana
Делопроизводитель	Vivianne Santos
Директор рабочей группы клиента	Felipe Giacon
Специалист по работе с заказчиками	Stefano Paduan
Planning Director	Stella Pirani
Стратегический планировщик	Gisele Bambace
Стратегический планировщик	Erica Rigobello
Коммерческий директор	Andre PB
Коммерческий директор	Ana Hernandes
Главный креативный директор	Ricardo John
Исполнительный креативный директор	HUMBERTO Fernandez
Креативный директор	Ana Cavalcanti
Креативный директор	Gustavo Lacerda
Копирайтер	João Gandara
Арт-директор	Fernanda Sousa
Арт-директор	Felipe Porto