| Заголовок | The internet remembers |
| Агентство | Clemenger BBDO Melbourne |
| Кампания | The internet remembers |
| Рекламодатель | DrinkWise Australia |
| Бренд | DrinkWise |
| Дата первой трансляции/Публикации | 2019 / 2 |
| Бизнес сектор | Общественная безопасность, здоровье и гигиена |
| Слоган | The internet remembers |
| История | The Internet Remembers is a campaign developed to encourage young Australian drinkers to adopt a responsible attitude towards alcohol. The campaign takes the form of an interactive AR gallery revealing the most “unsophisticated” moments from the internet coming back to life. The campaign launches via a public art exhibition consisting of five stone plinths touring multiple nightlife destinations, with each plinth containing a surprising augmented reality experience. Once the digital experience is activated, a bronze statue depicting an embarrassing drunken situation appears on the mobile screen, with a voiceover narrating the story - much like those that feature in art galleries across the globe. The campaign serves as a reminder to young drinkers that once their drunken antics are uploaded online they are there for ever. For their hangover may only last a day but their reputation could be ruined for ever. Integrated advertisement created by BBDO, Australia for DrinkWise, within the category: Public Interest, NGO. |
| Тип медиа | Digital |
| Длина | |
| Больше информации | https://drinkwise.org.au |
| Исполнительный креативный директор | Richard Williams |
| Креативный директор | Ant Phillips |
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