| Заголовок | Candies |
| Агентство | BBDO Argentina |
| Кампания | Candies |
| Рекламодатель | Tarjeta Naranja |
| Бренд | Tarjeta Naranja |
| Дата первой трансляции/Публикации | 2015 / 7 |
| Бизнес сектор | Кредитные карты |
| История | Tarjeta Naranja is the #1 credit card company in Argentina (above VISA and Mastercard). Their philosophy and business vision is quite particular, they put human relationship above everything, refer to their clients as "friends" and define themselves as "politically incorrect". Many years ago they decided to give candies to their customers in their offices around the country, and now they became the biggest buyer of candies in the country with 46 millions of candies a year. That fact took BBDO Argentina to make this branded content film that will be shown in cinemas and online this week. We also developed an online game and it will be on an App in a few days. It's the story of a very special character in Tarjeta Naranja: the "candy account manager". It took more than 8 months to develop the script, the characters and have the final video. |
| Тип медиа | Брендированный контент |
| Длина | |
| Больше информации | www.tarjetanaranja.com |
| Исполнительный креативный директор | Ramiro Rodriguez Cohen |
| Исполнительный креативный директор | Rodrigo Grau |
| Креативный директор | Gabriel Huici |
| Арт-директор | Bruno Barbosa |
| Копирайтер | Patricio Kodalle |
| Копирайтер | Andrés Aguilar |
| Продакшн Студия | Post Reino Buenos Aires |