| Заголовок | Yell.com |
| Агентство | AKQA |
| Кампания | Results for real life - Yell.com |
| Рекламодатель | The Yell Group |
| Бренд | Yell.com |
| Posted | Сентябрь 2006 |
| Продукт | Local search engine |
| Бизнес сектор | Желтые страницы и каталоги |
| Слоган | Results for real life. |
| История | Local knowledge is the core theme of the six-month campaign introducing Yell.coms new strapline Results for real life. The new campaign emphasizes Yell.coms product benefits through real-life scenarios showing a useful advantage to locals and visitors alike. The campaign incorporates location-based digital outdoor concepts, online ads, posters, TV sponsorship and cinema. |
| философия | Accomplishing an industry-first, LED bus supersides equipped with GPS tracking display geographically targeted ads highlighting local businesses. Yell.com has retained a fleet of 25 buses that carry messages that change to match the locality as the bus travels within specific areas of Central London. Digital 6-sheets on bus shelters include interactive screens highlighting local shops, restaurants and bars. Each execution is bespoke to the location and pedestrians can interact with the poster to reveal a local map showing the shops, restaurants and bars within walking distance, or a simple bus journey away. |
| Тип медиа | Транспорт и транспортные средства |
| Рынок | United Kingdom |
| Исполнительный креативный директор | Daniel Bonner |
| Арт-директор | James Capp |
| Делопроизводитель | Claire Langler |
| Директор рабочей группы клиента | Frank Pedersen |
| Копирайтер | Phil Wilce |
| Графический дизайнер | Chris Williams |
| Графический дизайнер | Dan Wright |
| Other | Jo Williams |
| Продакшн Студия | Drum Screen |