| Заголовок | Ana |
| Агентство | Leo Burnett del Peru SA |
| Кампания | Ana |
| Рекламодатель | Ponle Corazon - Peruvian Children Cancer Foundation |
| Бренд | Ponle Corazon |
| Posted | Октябрь 2006 |
| Продукт | Annual Colletion |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| Слоган | Make it happen for real |
| История | A little girl carves her name on a tree crust. Suddenly, the wind blows her cap and uncovers her bald head, revealing she suffers from cancer. The tree, touched by this sight, waggles its branches, making its leaves fall over the girls head to form what looks like her hair. The little girl hugs the three out of joy and gratefulness. |
| философия | The Agency proposed a different way of communication. Cartoons were used to show an ideal reality, what, imaginarily, all we wanted to happen when a kid suffer from cancer. |
| Проблема | To sensitize Peruvians donate for the funds collection campaign. Our main challenge was to reach or exceed the collected amount the previous year thanks to the successful campaign Magic. |
| Результат | The results of the collection were 40% more vs to the previous year. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | Peru |
| Арт-директор | Pablo Castillo |
| Креативный директор | Juan Carlos Gómez de la Torre |
| Копирайтер | Juan Carlos Gómez de la Torre |
| Редактор | Luis Grieve |
| Директор | Oliver Hourton |
| Продюсер Продакшн Студии | Silvia Kamisato |
| Оператор-постановщик | Stephan Le Parc |
| Редактор | Piero Pineda |
| Продюсер агентства | Daniel Ramirez Gastón |
| Animation | Diego Velasquez |
| Делопроизводитель | Lorena Bodero |
| Директор рабочей группы клиента | Patricia Kudaka |
| Делопроизводитель | Hernan Velit |