Fiskars - "Fight"

Publicis International Oy

Publicis International Oy Helsinki, Finland

4150

Бренд: Fiskars
Страна: Finland

Рекламодатель: Fiskars Brands, Inc.

Заголовок	Fight
Агентство	Publicis International Oy
Кампания	Fight
Рекламодатель	Fiskars Brands, Inc.
Бренд	Fiskars
Posted	Ноябрь 2006
Продукт	Pots & Pans
Бизнес сектор	Посуда, столовые приборы, кухонная утварь
Слоган	Tools of Inspiration
История	A young couple is having a stereotypic situation in the kitchen a woman is throwing dishes at her man. The man is taking cover with new Fiskars pan, the pan appears to be solid steel so cups arent hurting him. The woman has to take more serious weapon, so she grabs a Fiskars pot and tries to throw it. Fiskars pots have also non slip handles so the pot wont come off womans hand. The fight settles when they both start to wonder these products which made their fight impossible.
философия	We had to find an eye-catching way to tell a story where both benetits would be covered. We used a stereotypic story of woman throwing dishes and used Fiskars product to make the fight impossible to carry on.
Проблема	We had new product with two product benefits: Steel structure and non slilp handles. Also we had quite limited media budget.
Результат	Great fuzz around product just after few days of first airing.
Тип медиа	Телевидение
Длина	30 seconds
Рынок	Finland
Редактор	Aarne Eklund
Оператор-постановщик	Jani Kumpulainen
Директор	Mari Mantela
Продюсер Продакшн Студии	Timo Paloheimo
FX Supervisor	Henri Pulla
Арт-директор	Mikko Tikander
Директор рабочей группы клиента	Heikki Veijola
Копирайтер	Tomi Winberg
Продакшн Студия	Talvi