| Заголовок | #ChainOfBetters |
| Агентство | DENTSU CREATIVE |
| Кампания | #Chain of Betters |
| Рекламодатель | Western Union |
| Бренд | Western Union |
| Дата первой трансляции/Публикации | 2015 / 11 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| История | Western Union have inspired a chain of good deeds by pledging to help fund projects that aim to make lasting positive change for individuals and communities. The Western Union Chain of Betters competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase, residents from 20 countries will be invited to nominate betters, but with one important provision: the nominator will be entrusted to making the idea happen. The global campaign, created by mcgarrybowen, London launched on social media with a film View video showing how a chain of good deeds around the globe has been kick-started by Western Union, offering individuals the opportunity to nominate a ‘better’ to happen within the community around them. The campaign drives people to visit the www.chainofbetters.com microsite, to observe first hand some of the ‘betters’ that have taken place as well as submitting ideas of their own to take place. Please see attached press release and images. If you have any questions, please do not hesitate to ask. |
| Тип медиа | Веб-фильм |
| Длина | |
| Рынок | United Kingdom |
| Больше информации | www.chainofbetters.com |
| Креативный директор | Richard Holmes |
| Креативный директор | Remco Graham |
| Креативная команда | Matt Leach |
| Креативная команда | Jess Oudout |
| Планировщик счета | Nicole Kirkland |
| Продюсер | Charlotte Stirrup |
| Продюсер цифрового формата | Emma Hodson |
| Коммерческий директор | Louise Lang |
| Директор рабочей группы клиента | Michelle Dunn |
| Директор рабочей группы клиента | Brooke Del Gallego |
| Менеджер по рекламе | Simonetta Rigo |
| Цифровое производство | Media.Monks |
| Медиа-агентство | MullenLowe Profero |
| Планировщик счета | Suri Patel |
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