| Заголовок | Together against cancer |
| Brief | This campaign highlights the fact that: one in three persons get cancer. But everyone suffers. Instead of just collecting donations, this Christmas campaign sought to sell Sweden cancer Soceity’s own New Year’s Lanterns in benefit of cancer research. A beautiful and personal alternative to fireworks. A special Swedish version of “Auld Lang Syne” was written for the film by one of Sweden’s most loved sing & songwriter, Anna Ternheim. Every time the song was played on Spotyfi or similar audio players, money went to cancer research. The song reached top 5 on viral tracks on Spotyfi and was picked up by radio stations.People were invited to share the moment they light their New year’s lanterns on #togetheragainstcancer and it became a powerful manifestation in support of the war against cancer.On the 8th of December, the 40 000 lanterns were all sold out, before the campaign even peaked. |
| Агентство | King |
| Кампания | Together against cancer |
| Рекламодатель | Cancerfonden |
| Бренд | Swedish Cancer Society |
| Posted | Январь 2019 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| История | The Swedish Cancer Society is an independent non-profit organization with the vision of finding cures for cancer. |
| Тип медиа | Телевидение и кино |
| Креативный директор | Frank Hollingworth |
| Копирайтер | Pontus Ekström |
| Арт-директор | Lotta Ågerup |
| Руководитель группы по связям с рекламодателями | Sunit Mehrotra |
| Планировщик счета | Per Wilson |
| Директор рабочей группы клиента | Pernilla Berg |
| Специалист по работе с заказчиками | Lena Ivarsson |
| Руководитель рекламодателя | Ulrika Svensson |
| Музыка | Anna Ternheim |
| Продакшн Студия | Ned Newland |
| Директор | Sheila Johansson |
| Продюсер Продакшн Студии | Nathalie Cohen |
| Фотограф | Paul Ozgur |
| Продюсер агентства | Markus Ahlm |
| Градация / Интернет | Max Strömberg |
| Звуковой дизайн компании | Martin Mighetto |
| Звуковой дизайн компании | Ellinor Nilsson |
| Послепроизводственный этап | Chimney Group Singapore |
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