| Заголовок | IKEA recycles its catalog in 100% green decoration |
| Агентство | Ogilvy / Social.Lab Belgium |
| Кампания | Green Xmas |
| Рекламодатель | IKEA |
| Бренд | IKEA |
| Дата первой трансляции/Публикации | 2020 / 12 |
| Слоган | IKEA recycles its catalog in 100% green decoration. |
| История | Dreaming of a green Christmas with IKEA turning its catalogues into 100% paper End of Year decorations. More than ever, IKEA places sustainability at the centre of its values and actions. Lately, two big news have been announced. First of all, IKEA was elected "Salesforce Sustainable Retailer of the Year 2020-2021”. A title that highlights all the brand’s eco-responsible progress: greener collections, saving resources, recycling raw materials, etc.… Second big news: the end of IKEA catalogues. Indeed, the 70th edition of the most distributed book in the world will be the last. A page is turning. On this occasion, IKEA asked its “Family Members” to bring back their old catalogues for recycling. And surprise! 1000 of them received a 100% recycled gift. They had the chance to discover SNÖ: a 100% paper decoration kit containing 8 Christmas baubles, 152 decorative stars, and 2 small table trees… to assemble themselves by following the instructions for use. SNÖ is proof that with a little imagination, the holidays can be magical and greener at the same time. |
| Тип медиа | Упаковка, брендинг и дизайн |
| Длина | |
| Исполнительный креативный директор | Grégory Ginterdaele |
| Направление творчества/искусства | Antoinette Ribas |
| Направление творчества/искусства | Grégory Ginterdaele |
| Печатная продукция | Marianne De Meuleneire Frank Machtelinckx |
| Директор рабочей группы клиента | Carolines Charles |
| Графический дизайнер | Anne Debruyne Xavier Vanderplancke |
| Музыка | Yellowbloom.nl |
| Animator, 3D Generalist | Cinesco.com |
Люди, связанные с этой работой
Вам также могут понравиться ...
Больше работы
СМОТРЕТЬ ВСЕEmbracing openness
- БРЕНД:
- Belgische overheid - Autorités belges
- АГЕНТСТВО:
- BBDO Belgium
Artists, Rode Kruis-Vlaanderen and Croix-Rouge de Belgique mobilize for Ukraine
- БРЕНД:
- Belgian Red Cross
- АГЕНТСТВО:
- BBDO Belgium
Mix For Boobs
- БРЕНД:
- NRJ Belgium & Pink Ribbon
- АГЕНТСТВО:
- Ogilvy Social.Lab Belgium
Mix4BOOBS
- БРЕНД:
- NRJ Belgium & Pink Ribbon
- АГЕНТСТВО:
- Ogilvy Social.Lab Belgium
Mix4Boobs (Board)
- БРЕНД:
- NRJ Belgium & Pink Ribbon
- АГЕНТСТВО:
- Ogilvy Social.Lab Belgium
Mix4Boobs Design
- БРЕНД:
- NRJ Belgium & Pink Ribbon
- АГЕНТСТВО:
- Ogilvy Social.Lab Belgium
Vinyl
- БРЕНД:
- NRJ Belgium & Pink Ribbon
- АГЕНТСТВО:
- Ogilvy Social.Lab Belgium
TikTok Challenge
- БРЕНД:
- NRJ Belgium & Pink Ribbon
- АГЕНТСТВО:
- Ogilvy Social.Lab Belgium
Poll
- БРЕНД:
- NRJ Belgium & Pink Ribbon
- АГЕНТСТВО:
- Ogilvy Social.Lab Belgium