| Заголовок | Clear Your Head |
| Агентство | Brokaw |
| Кампания | Crossbows - Horton |
| Рекламодатель | Horton Manufacturing Co. Inc |
| Бренд | Horton |
| Posted | Март 2007 |
| Продукт | Crossbows |
| Бизнес сектор | Отдых и спортивное оборудование |
| Слоган | One shot. One choice. |
| История | "What do hunters talk about when no one else is around?" That was the question we attempted to answer with this campaign for Horton Crossbows. In recent years, quite a few competitors had sprung up for Horton, each claiming faster speeds or improved technology. Instead of responding directly, Horton chose the higher ground, to re-claim the category as the pioneer and expert. This made our agency's job quite clear: talk to hunters in a style they will appreciate, and remind hunters that at the end of the day, only one thing matters: dead deer or no dead deer. |
| Тип медиа | Журнал |
| Рынок | United States |
| Копирайтер | Tim Brokaw |
| Директор рабочей группы клиента | Ralph Cutcher |
| Арт-директор | Brian Gillen |
| Копирайтер | Brian Gillen |
| Делопроизводитель | Vanessa Miller |
| Креативный директор | Pat Pujolas |
| Копирайтер | Pat Pujolas |
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