American Egg Board - "How Do You Like Your Eggs?"

Energy BBDO

Energy BBDO Chicago, United States

Премии

12341

Бренд: American Egg Board
Страна: United States

Рекламодатель: American Egg Board

Заголовок	How Do You Like Your Eggs?
Агентство	Energy BBDO
Кампания	How Do You Like Your Eggs?
Рекламодатель	American Egg Board
Бренд	American Egg Board
Дата первой трансляции/Публикации	2017
Бизнес сектор	Продукты питания
История	Americans love eggs but most people only eat them for breakfast. To get people eating more eggs, we had to get them thinking about eggs beyond breakfast. So, we created our campaign around an age-old question from pop culture, "How do you like your eggs?" Each radio spot featured a different character whose answer to that question was a reflection of their persona. Then we used radio bumpers to introduce listeners to new egg dishes by turning each bumper into an egg recipe that could be read in 4 seconds. By reframing the answer to a question we've all been asked, we were able to showcase the infinite number of ways to enjoy eggs and inspire new egg eating occasions.
Тип медиа	Телевидение
Длина	101 seconds
Креативный директор	Andrés Ordóñez
Креативный директор	Josh Gross
Креативный директор	Pedro Pérez
Креативный директор	Dan McCormack
Креативный директор	Fernando Passos
Арт-директор	Nick Sesto
Арт-директор	Hansel Quintela
Арт-директор	Elaine Kalvelage
Арт-директор	Vinh Chung
Арт-директор	Erin Knott
Арт-директор	Jaehyuk Choi
Арт-директор	Ryan Smith
Главный креативный директор	Andrés Ordóñez
Исполнительный креативный директор	Josh Gross
Исполнительный креативный директор	Pedro Pérez
Креативный директор	Dan McCormack
Креативный директор	Fernando Passos
Арт-директор	Nick Sesto
Арт-директор	Hansel Quintela
Копирайтер	Mark Price
Копирайтер	Colin O'Toole
Руководитель производства	John Pratt
Заместитель продюсера	Brittany Peskind
Post Production Supervisor	Becca Sita
Звукорежиссер	Sarah Krohn
Смеситель	Sarah Krohn
Менеджер проекта	Gabrielle Granados
Директор рабочей группы клиента	Liz Gruszkievicz
Руководитель группы по связям с рекламодателями	Abby Bridgeo
Planning Director	Ludwig Ortiz
Entrant Company	Energy BBDO
Idea Creation	Energy BBDO
Производство	Flare BBDO
Производство	New Ways
Производство	Tommy Means
Media Placement	Starcom
Chief Creative Officer	AndrÃ©s OrdÃ³Ã±ez
Executive Creative Director	Josh Gross
Executive Creative Director	Pedro PÃ©rez
Creative Director	Dan McCormack
Creative Director	Fernando Passos
Art Director	Nick Sesto
Art Director	Hansel Quintela
Copywriter	Mark Price
Copywriter	Colin O'Toole
Head of Production	John Pratt
Associate Producer	Brittany Peskind
N/A	Studio Operations
Post Production Supervisor	Becca Sita
Sound Designer/Mixer	Sarah Krohn
Project Manager	Gabrielle Granados
Account Director	Liz Gruszkievicz
Account Supervisor	Abby Bridgeo
Planning Director	Ludwig Ortiz
Entrant Company	ENERGY BBDO
Idea Creation	ENERGY BBDO
Production	FLARE BBDO
Production	WAYS & MEANS
PR	KETCHUM
Media Placement	STARCOM